Bring more POP to your shop.
Inflatable docks, paddle boards and boats that people notice from the dock. Family owned since 2012.
What your customers can take home.
Wholesale assortment depends on your account, location and current availability. These are the categories POP carries.
Stores whose customers live for the water.
There is no single perfect POP dealer. We care most about your customers, your channel and the fit.
Paddle, surf and kayak shops with water-ready customers.
Boat owners, lake homes and waterfront traffic.
Camping, travel and get-outside stores.
Destination stores where people shop for the water.
Shops that care about design, color and the experience.
Retailers with a clear audience and a strong brand fit.
Retail has always been part of the POP story.
Nick Lanfranco started POP Board Co. after years of surfing, fishing, diving and boating. Independent shops and bigger retail partners helped put POP in front of people who might never have found it.
The company is still family owned. The idea is still simple: useful water gear with personality, and a real team behind it after the sale.
Three steps. No mystery.
Tell us who you are, where you sell and which POP categories fit your store.
Our team looks at your sales channel, location and current wholesale availability.
If it is a fit, we reach out with products, terms and how ordering works.
Tell us about your shop.
Give us enough to understand your business, your customers and which part of POP caught your eye.
- Takes a few minutes
- Reviewed by the POP team, not a bot
- We reach out if it looks like a fit
Pricing, minimums, territories and product access are set during review. This form is an application, not an automatic account signup.