Family owned since 2012
Just pop up and paddle.
How a spearfishing trip off the California coast, two borrowed paddle boards and three simple words turned into POP Board Co.
- Family owned since 2012
- Designed in California
- Real people at 888-978-1503
Free shipping.On orders over $100 to the lower 48 and Canada. Alaska and Hawaii quoted at checkout.
60-day guarantee.Returns within 60 days of delivery.
3-year warranty.5 years on Rover boat hulls. We repair or replace.
Real people.Family owned since 2012. Real people answer the phone.
The beginning
Founded in 2012 by Nick Lanfranco.
POP Board Co was founded in 2012 by waterman and lifelong ocean enthusiast Nick Lanfranco. His vision came from the customer side, shaped by more than 30 years of surfing, fishing, diving, boating and living life on the water.
Nick was not a paddle board executive looking for a market. He was a guy who had spent his life on the ocean, and one afternoon changed the way he thought about who paddle boarding could be for.
Just pop up and paddle.
The three words that started POP
How it happened
One afternoon. Three words.
The moment
On one of his yearly spearfishing trips off the California coast, Nick brought a couple of borrowed boards and put his dad and a friend on them. Neither had any surfing experience. Within minutes they were laughing, exploring and poking at sea life. No training, no surf background. They just stood up and went.
The idea
That afternoon showed Nick what the rest of the industry had missed: paddle boarding was not just for surfers. It was for almost anyone. POP was built around that feeling of freedom on the water, and three words to go with it.
Full color
POP was one of the first brands to digitally print full-color art directly on a stand-up paddle board, and helped make inflatable boards more portable, more approachable and more fun to own.
The POPUP Dock
Nick's next idea was the POPUP Dock, an inflatable swim platform that took POP from paddle boards into boating. It gave families, boaters and lake-house owners usable space on the water without a permanent dock.
POP today
Today POP designs inflatable docks, floating platforms, paddle boards and the gear around them, and sells and supports the Rover Marine boats in the US. Still family run, still designed in California, and real people still answer the phone.
Our values
What POP believes.
See what the story built
Start where your water day starts.
Every product in the line comes back to that first afternoon on the water.
Inflatable paddle boards
Complete kits for lakes, beaches, harbors, dogs and first timers.
Shop paddle boards
Verified buyers
What owners say.
“I am so pleased with my new floating dock. It is stable and well constructed. When I purchased I thought the mesh part would allow me to lay flat in it but it’s made for sitting in and has good support for your back. The water comes up to about my waist and it’s a great spot to sit and chill. I’ve spent money on floats and lily pads and have upgraded to this now and it’s so worth it! Very happy!”
“What a product. I couldn't believe how sturdy this thing is. As I was pumping it up, I thought I was going to blow it up, the pressure was getting so intense! But the 7PSI is perfect for making it so solid. It feels like you're standing on a slightly cushy wooden dock! You don't even have to get wet to be on it. Amazing product.”
“Absolutely love my new paddle board! And the best part is that it's golden retriever friendly and my little guy loves coming for rides with me. Extremely durable, bright neon colors, good quality materials and very well made, comes with pump with built in psi gauge as well as patch kit, collapsible paddle and a bag to fit everything in perfectly so you can take it anywhere! Highly recommend this ”
Retailers, marinas and resorts
Become a POP dealer.
POP still believes in getting real water gear into real stores, rental fleets, marinas, resorts and beach towns where customers can see it and touch it.
Just pop up and paddle
Thank you for saying yes to POP.
Made by us, made for you. Pick the gear that fits your water and we will help with the rest.